Our very own President and Co-Founder Alex Schmelkin spoke this week at the Internet Retailer Web Design & Usability Conference in Orlando. Joined by David Kersting, Director of eCommerce Technology for Cycling Sports Group (CSG), he led a session entitled “For Designers: How to Get Your IT Department to Support Your User Experience Initiatives.”
Anyone who has agency experience understands how designers and IT professionals tend to differ in their way of thinking, communicating and their overall approach to a project (not to mention their opinion of who was the best James Bond). In their presentation Alex and David spoke on how to bridge those differences to get your design and technology teams working in unison.
Using examples from projects CSG and Ai have worked on together, including SchwinnBikes.com and Sugoi.com, the pair showed specific instances of how our designers and developers worked hand-in-hand to create a customer-focused online shopping experience.
You can view a PDF of the entire presentation here.
